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Pink Breast Cancer Awareness ribbon on green background

Here at Helpful Holidays your local holiday letting company we have been collecting bras to donate to the charity Against Breast Cancer to raise funds for further research. 

To help raise awareness we created, with the help from many locals, our own bra bunting. We held the bra bunting up in Chagford to see how far it could reach. Thanks to the amazing efforts and support of everyone who donated, we were able to collect 194 bras. This was enough for us to hold our bra bunting from Helpful Holidays to Rendells – a distance of half a mile!

Bra Bunting Chagford Helpful Holidays

We thought this was a fun way to create awareness for the charity. So often items like this end up in landfill when there is a need for them elsewhere. Thank you to all the ladies who donated. It certainly has made many people smile – Helen Hayes, South West PR & Business Development Manager

Bra Bunting Chagford Dartmoor

Helpful Holidays Chagford Bra Bunting

What happens to the Bras Now?

Once Against Breast Cancer receives the bras they will send them to small businesses in Africa. Working with their recycling partners, the textile recovery project prevents the bras from going to landfill. Instead, they try their best to give the bras a new lease of life in developing countries such as Tongo, Ghana and Kenya where bras remain too expensive to produce locally.

From these efforts, they are able to help keep many families in developing countries out of poverty and also help provide employment for people in the UK. Any bras they are unable to reuse are dismantles and disposed of properly. If that wasn’t enough, every tone of bras they receive, Against Breast Cancer will receive £700 to fund research.

Helpful Holidays Bra Bunting Chagford

Helpful Holidays will continue have the donation box in their office at Mill Street, Chagford, so if you are passing, please feel free to stop by and donate.